Are you new in your local area, and don’t yet have the professional connections you need in order to succeed in business? Or maybe you’re an introvert who finds it challenging to attend large social events and shake hands with an endless line of strangers. Some of our clients find that what usually passes for networking is really not working. We live in a fast-paced world filled with soundbites and autoresponders. How do we move beyond all of this and develop meaningful relationships with influential people who can help us succeed in business?
It Isn’t Who You Know
The debate continues to rage about whether a guy or gal can accomplish anything meaningful without knowing the right people. Some claim it isn’t who you know, but what you know. Others disagree. Really?
Here at Catch Your Big Break, we like to say that both are irrelevant. It’s all about who knows you … and likes you, and trusts you enough not only to do business with you, but to refer their family and friends to you.
Whatever your challenges are related to networking, you know that’s it impacts your ability to succeed. You want to connect with others, but you don’t want to feel like a fake, someone who smiles and pretends to like everyone in the room because it’s good for business. You long to find just a small handful of people who are willing to partner with you to help you reach your goals.
First, you should know that Catch Your Big Break was founded by a self-proclaimed introvert who found a way to succeed in business. We have coaches who know what it’s like to be new in town. We’ve found ways to get ahead without being fake or selling out.
We subscribe to the philosophy spelled out by Bob Burg and John David Mann in their 2007 book “The Go-Giver.” If you want to succeed in business, the best way is to start by focusing on what you can give to the world rather than what you want to get. We help people just like you to define their unique gifts and “give big” to their professional community. By focusing on the giving side of the equation, we become much more genuine in our relationships and attract others to us who can help us accomplish our goals.
As you keep that lesson firmly in mind, our coaches will work with you to find ways to network that fit for you. By starting with activities that are in your comfort zone, our clients learn to develop business relationships in ways that feel much more authentic. These include:
- Connecting with others via email or social media
- Attending and hosting small group gatherings rather than large events
- Using alumni and professional groups to find interesting people and connect with them one-on-one over coffee
These are just a fraction of the ways that our clients learn to network successfully, and their coaches walk them through a process of finding what works for them.
Your Next Steps
We highly recommend you attend an upcoming “Career Strategy & Job Search Webinar” where you can meet other people (hint) who are interested in networking and may struggle in the same ways you do. Our coaches will play business matchmaker whenever we think it can be helpful, and we’ll make sure you come away from the call with some practical tips you can implement immediately.
Alternately, fill out the contact form in the top right corner of this page or click here to work with your very own coach to create a professional success plan that’s tailored to your unique needs.